Freelance journalist &

media consultant for agencies, brands and SMEs

Freelance journalist &

media consultant for agencies, brands and SMEs

Taking the stress out of your writing and publicity requirements

Do you struggle to sell in stories to the national or trade press?

Are you a brand that needs to get your story heard but have no idea where to begin? 

Do you need professionally written copy for a new website, report, brochure, press release, newsletter, sales pitch or marketing mailout?

Are you looking to blog but can’t find the right words?

If the answer is yes to any of the above, you’ve come to the right place. Here’s why:


I’m Helen Gilbert, an experienced Surrey/Sussex-based freelance journalist, commercial copywriter, and media consultant for PR agencies and brands. In 1999, I entered the world of freelance journalism driven by my love of words, people and inquisitive (some might say nosy) nature. Two decades and thousands of stories later, I’m still here but the way I work has evolved. 

You’ll still find my words in the national, consumer and trade press but for the past six years, I’ve been running ‘Think Like An Editor’ media training sessions, bespoke workshops and consultancy services for PR agencies, as well as individuals and food & drinks brands looking to raise their profile within print and digital media. 

Now my goal is to help individuals, small companies and agencies take the stress out of their writing and publicity requirements so they can focus on the important task of growing sales, winning new business and maximising their press coverage. 

Whether you’re a PR firm that needs expertise in working up story ideas that fly, a brand or individual looking for writing, publicity or press material support and a friendly mentor, or an editor looking to commission a feature, report or commercial content, I’d love to hear from you HERE.

What my clients say

“I’ve been involved in the media industry for over two decades and can offer no finer example of how a freelance journalist should operate than Helen.

I’ve commissioned her for numerous articles and a diverse range of projects over the years and she always delivers accurate copy on point and on time.

With a creative mind tuned into what publications need and first-class writing and reporting skills, it’s no surprise her pitches are as warmly received by editors as her features are by readers.”

Tim Heming – commercial editor, News UK

“As an agency, we invest in training and media consultancy to ensure we are up to date with the latest developments so we can provide the best service for our clients.

Helen’s advice is fantastic, her energy contagious and she’s always brimming with ideas. She’s an absolute joy to work with.”

Liz Flock, director, Flock PR

“I had waited a very long time to meet and start working with someone like Helen. Many people will tell you they can get your message heard: Helen actually will.

What amazed me the most was how quickly she understood the essence of my story and then picked out the key messages which she knew would hook in an editor.

Then the coverage followed. Not only that, she is a fantastic person and a pleasure to work with. I highly recommend.”

Lucy Wager, founder, Pudology


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